« so right, i'm wrong (chappelle, again) | Main | A Picture Share! LAX bites »

December 30, 2005

last chappelle theory post ever

For those of you still arguing about the chappelle theory - "is it true?" or "when is the movie coming out?" - I have semi-official word for you. According to my anonymous sources at various Philly-based orgs and combines there is no movie. The whole thing is just what it claimed to be - a funny web something.

My initial position was that this was a viral marketing campaign, but it turns out the only thing being marketed is the funny-ha-ha skills of the various folks associated with anti-social.com. The "reveal" about a forthcoming short film by Charlie Murphy and Neal Brennan was part of the joke and I fell for it. Not in the sense that I thought Charlie and Neal were making some kind of documentary, but in the sense that they were making a mockumentary at their ex-pal Dave's expense. I speculated that that would be something of a chump move and am now the one looking chumpy.

If there's an aspect about how I was, like, tooken that most impresses/embarrasses me, it's the way I confidently tossed out one conspiracy theory (the dark crusaders) based on its patent absurdity, only to turn around and immediately replace it with another conspiracy theory - it's "just" a viral marketing scheme. anti-social.com's schtick is an attraction/repulsion to a certain kind of credulity - "making the information super highway unsafe for idiots since 1997" - but this particular hoax found as much purchase in my cynicism as my stupids. Taken as a whole the three steps in the dance - black conspiracy website > 1st reveal that transforms conspiracy into marketing scheme > 2nd reveal that there is nothing to market (except, of course, anti-social) - seem perfectly crafted to take advantage of my peculiar brands of piety and overthinking. I'll stand by the parts of my previous posts that dealt with the funny racial murk at the edges of the whole thing, but beyond that I'll just shut up and sit still and take my e-punking like a grown man.

Posted by ebogjonson in screened, on December 30, 2005 11:47 PM

Comments

I still think you're a fucking moron.

Posted by: fuxors at January 12, 2006 8:14 PM